I’m continually surprised by how many people call my design company with very firm ideas about what they want on their business website and yet, they haven’t thought through some of the most basic questions first. For this reason, our first question is always “Why do you need a site?,” not “What do you want on it?”
- Set smart Content and Slogans. Some clients find difficult to set contents that would easily be accepted by the visitors. And also, they dont think of how to increase conversion rates, how to increase sales, how to generate more leads, how to reduce overhead, and improve brand awareness using the Website. This should be the first Thought
- SEO Implementation. Inserting SEO tools in your website would in return offer the highest ROIs in marketing. If done right, SEO can literally put your marketing on autopilot, allowing you to focus on improving the quality of your business, instead of figuring out how to bring in customers to your site.
- Site Responsiveness. Most visitors are always on their handsets. Hence it becomes imperative that your website must be mobile friendly.
- Steal from your competitors. Before you build your site, check out your competitors and write down the things they do well. If you like the look and feel of another site, there’s no reason not to start with something you like and then make it your own.
- Develop your content. The biggest slow-down in the Web design process is content. If you’re going to sell products on your site, get product photos and product descriptions ready. If you sell services, you’ll need a description of each service. Get as much of your content together before you start building your site—it will save you weeks. And while you’re at it…
- Write with calls to action in mind. Good calls to action allow visitors to quickly decide what they want to do next. Having a big sale? Don’t just write a banner that says “50% off all products.” Write one that says “50% off all products, CLICK HERE to view them.”
- Always answer the question “why?” Have you ever walked up to someone you’ve never met, handed them a business card, and walked away without saying a word? Likely not. If you want people to do something on your website, such as sign up for your newsletter, don’t just put up a box that says “enter email” or even “sign up for newsletter”—you’ll get a very weak conversion rate. Tell them why they should do it: “Sign up for our newsletter to receive weekly specials.” Same thing goes for Twitter and Facebook logos. Just putting them up isn’t smart. Tell people why they should follow you on Twitter or friend you on Facebook. What will they get out of it?
- Trust your Web designer. I tend to see the worst end results with customers who come in with a “I know what I want, just do what I tell you” attitude. You hired an expert because they know more than you, right? Let them do what they do best and they’re more likely to meet and often exceed your goals.
- Do it yourself. I know—I run a Web design firm, so of course I’m going to say this. But seriously, your website is often where your customers’ first experience your brand. If it looks homemade, they’re going to make assumptions about your business that you want to avoid.
- Make people think. When visitors come to your website, they typically already know what they want out of it. Do a three-second test: If within three seconds a visitor can’t figure out what to do next, go back to the drawing board.
- Expect visitors. Lose the “if you build it, they will come” mentality. Simply putting up your site will not result in any visitors.
- Spend all your money. Don’t max out your entire budget on the website. And you can always make improvements as your business grows. It’s far more important initially to have some money left over for a marketing budget so you can actually make a return on your investment.
- Add a blog. Are you really going to write posts? Be honest. If you won’t, then forget about a blog. A website with an outdated blog can create the perception that your company is small or even out of business.
- Add Twitter and Facebook buttons. If a potential client clicks through to your social pages and sees hardly any followers, they may lose trust in you. First build up your social presence, then commit to posting and engaging your fans on a regular basis, and only then promote them on your website. Also keep in mind that some businesses simply don’t belong on Twitter or Facebook.
- Try to please everyone. Your website will be a mess if you try to accommodate every type of visitor who might come along. Figure out who is likely to be your most frequent users and focus on creating the best experience for them.
- Add testimonials. Building credibility is important, but too often testimonials sound fake. “’They are great!’ says John Smith” simply isn’t believable. If you’re going to have testimonials make sure they are specific, and something people can relate to.
- Expect a killer website overnight. Good websites take time to build. If you want the best results out of your site, be prepared for several months of work.